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Oct. 20, 2013
Torrié won another major award for its Quality and Taste when consumers selected it as the best coffee capsule.
Torrié won another major award for its Quality and Taste when consumers selected it as the best coffee capsule. The “Escolha do Consumidor” event rates consumer satisfaction and approval of specific products and services. As such, consumers play the central role in this contest at which statistically precise tests are performed with independent consumers who are actively consuming the respective products or services.
In the coffee capsule segment, consumers placed emphasis on Taste, Taste Intensity and Degustation (overall evaluation). In the consequent blind tasting, they evaluated their level of satisfaction and purchase intention based on satisfaction. Torrié had the best results among the competing products.
“Pleasing flavor and aroma”, “Excellent”, “Very creamy”, “Very flavorful coffee”, and “A lingering taste of pleasing aromas" were some of the descriptions by which consumers highlighted the Torrié coffee.
It is worth noting that 40,712 consumers participated in the second edition of the “Escolha do Consumidor” to evaluate various products in a variety of categories.