May 9, 2010

Launch of the Torrié Live It Well range

Energy, Silver Skin, Bio Active, Wellness and Zen. These were the five new coffees presented by Torrié.

Launch of the Torrié Live It Well range

Energy, Silver Skin, Bio Active, Wellness and Zen. These were the five new coffees presented by Torrié. The brand took advantage of its presence at the Estoril Open (1-9 May 2010) for the fourth year running to present its new coffee range and at the same time reinforce its connection to sport. The association of the new products with the tennis player Frederico Gil emerged naturally since there was common ground between the brand and the player’s lifestyle. “This partnership makes every sense because the very concept – Live It Well – is a necessity for everybody, particularly for me”, said the Portuguese tennis player.