Sept. 9, 2010

Torrié at International Marketing Conference

Organised by the IPAM, the International Marketing Conference was held in Aveiro with the presence of Philip Kotler.

Torrié at International Marketing Conference

Organised by the IPAM, the International Marketing Conference was held in Aveiro with the presence of Philip Kotler. 
“Brands should reach the minds, hearts and souls of people” since “consumers increasingly look for solutions that can respond to their desire to contribute to a better world” Philip Kotler claimed. 
At the same Conference, Torrié was invited to present a success story: the new range of Torrié coffees – Live It Well was presented as an example of Innovation and of adaptation to emerging trends in Consumer Behaviour.