May 20, 2011

Torrié inspires sport

From 2007 to 2011, Torrié was the Official Coffee of the Estoril Open, the main tennis tournament held in Portugal.

Torrié inspires sport

From 2007 to 2011, Torrié was the Official Coffee of the Estoril Open, the main tennis tournament held in Portugal. 
Torrié was present at this event in the different spaces serving coffee within the tournament grounds: Break Point (public area); Sponsors Village, Restaurant, Player Zone, Press Zone and Lagos Sport Space, the event promoter.
This partnership represented support for National Sport and also increased the mindshare of the Torrié brand among its consumers, sharing with them enjoyable moments of company and relaxation.