Jan. 20, 2011

Torrié reinforced offering for the professional channel

Torrié presented a range of products to increase its market in the Office, Vending and Hotel & Catering channels.

Torrié reinforced offering for the professional channel

Torrié presented a range of products to increase its market in the Office, Vending and Hotel & Catering channels. The company restructured its offering, presenting new proposals in the professional sector aimed at reinforce brand domination. 
These included various types of coffee, tea, machines and personalised support services, intended to establish Torrié as the best partner for the professional channel, thus responding to the specific service needs each of its sectors. It was a new way of addressing the market, adapting the offering in terms of its price/quality ratio.